How does happiness influence the loyalty of karate athletes? A model of structural equations from the constructs: Consumer Satisfaction, Engagement, and Meaningful.

Núñez Barriopedro, Estela; Cuesta Valiño, Pedro; Gutiérrez Rodríguez, Pablo; Ravina Ripoll, Rafael

doi:10.3389/fpsyg.2021.653034

dc.contributor.author	Núñez Barriopedro, Estela
dc.contributor.author	Cuesta Valiño, Pedro
dc.contributor.author	Gutiérrez Rodríguez, Pablo
dc.contributor.author	Ravina Ripoll, Rafael
dc.date.accessioned	2022-02-08T16:36:38Z
dc.date.available	2022-02-08T16:36:38Z
dc.date.issued	2021-04-07
dc.identifier.bibliographicCitation	Frontiers in Psychology, 2021, v. 12, p. 1-12	en
dc.identifier.issn	1664-1078
dc.identifier.uri	http://hdl.handle.net/10017/50618	en
dc.description	Federations are concerned about attracting new sportsmen and sportswomen and increasing the number of members. The purpose of this research was to describe karate federations’ strategies for attracting and retaining members through happiness. The analysis was carried out by designing a structural equation modeling (SEM), which allowed to analyze the main variables that influenced the happiness of the karate athlete and consequently to study their effect on people’s loyalty to sports federations. In particular, Partial least squares SEM was applied in an overall model when it was possible to understand the happiness role in relation with other traditional relevant variables on loyalty. The data were obtained through primary sources employing a survey sent to the autonomous federations in the discipline of karate, obtaining a sample of 682 federated members in Spain. The results of the model revealed that consumer satisfaction, engagement, and meaningful influence on consumer happiness, but engagement was the most important and relevant variable for affecting this variable. Finally, consumer satisfaction and consumer happiness influence loyalty, and consumer satisfaction was the most important variable, but consumer happiness showed a real alternative for improving loyalty in karate sports federations. Then, one of the implications of this work was that it helped to explain how the federations can be managed to achieve loyal consumers together with a more considerable increase in the number of federated members.	en
dc.format.mimetype	application/pdf	en
dc.language.iso	eng	en
dc.rights	© 2021 the authors	en
dc.rights	Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0)	en
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/4.0/	en
dc.subject	Happiness	en
dc.subject	Loyalty	en
dc.subject	Consumer satisfaction	en
dc.subject	Commitment	en
dc.subject	Quality	en
dc.subject	Engagement	en
dc.subject	Meaningful	en
dc.subject	SEM	en
dc.title	How does happiness influence the loyalty of karate athletes? A model of structural equations from the constructs: Consumer Satisfaction, Engagement, and Meaningful.	en
dc.type	info:eu-repo/semantics/article	en
dc.subject.eciencia	Economía	es_ES
dc.subject.eciencia	Economics	en
dc.contributor.affiliation	Economía y Dirección de Empresas	es_ES
dc.date.updated	2022-02-08T16:33:57Z
dc.type.version	info:eu-repo/semantics/publishedVersion	en
dc.identifier.doi	10.3389/fpsyg.2021.653034	en
dc.rights.accessRights	info:eu-repo/semantics/openAccess	en
dc.identifier.uxxi	AR/0000036140	en
dc.identifier.publicationtitle	Frontiers in Psychology	en
dc.identifier.publicationvolume	12
dc.identifier.publicationlastpage	12
dc.identifier.publicationfirstpage	1

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