How does happiness influence the loyalty of karate athletes? A model of structural equations from the constructs: Consumer Satisfaction, Engagement, and Meaningful.
Authors
Núñez Barriopedro, Estela; Cuesta Valiño, Pedro; Gutiérrez Rodríguez, Pablo; Ravina Ripoll, RafaelIdentifiers
Permanent link (URI): http://hdl.handle.net/10017/50618DOI: 10.3389/fpsyg.2021.653034
ISSN: 1664-1078
Date
2021-04-07Affiliation
Economía y Dirección de EmpresasBibliographic citation
Frontiers in Psychology, 2021, v. 12, p. 1-12
Keywords
Happiness
Loyalty
Consumer satisfaction
Commitment
Quality
Engagement
Meaningful
SEM
Description / Notes
Federations are concerned about attracting new sportsmen and sportswomen and
increasing the number of members. The purpose of this research was to describe
karate federations’ strategies for attracting and retaining members through happiness.
The analysis was carried out by designing a structural equation modeling (SEM), which
allowed to analyze the main variables that influenced the happiness of the karate
athlete and consequently to study their effect on people’s loyalty to sports federations.
In particular, Partial least squares SEM was applied in an overall model when it was
possible to understand the happiness role in relation with other traditional relevant
variables on loyalty. The data were obtained through primary sources employing a
survey sent to the autonomous federations in the discipline of karate, obtaining a
sample of 682 federated members in Spain. The results of the model revealed that
consumer satisfaction, engagement, and meaningful influence on consumer happiness,
but engagement was the most important and relevant variable for affecting this variable.
Finally, consumer satisfaction and consumer happiness influence loyalty, and consumer
satisfaction was the most important variable, but consumer happiness showed a real
alternative for improving loyalty in karate sports federations. Then, one of the implications
of this work was that it helped to explain how the federations can be managed to
achieve loyal consumers together with a more considerable increase in the number of
federated members.
Document type
info:eu-repo/semantics/article
Version
info:eu-repo/semantics/publishedVersion
Rights
© 2021 the authors
Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0)
Access rights
info:eu-repo/semantics/openAccess
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