Browsing by Author "Alonso García, Francisco Javier"
Now showing items 1-3 of 3
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Digitalization in B2B Marketing. Omnichannel Management from a PLS-SEM approach.
Alonso García, Francisco Javier; Pablo Martí, Federico; Núñez Barriopedro, Estela; Cuesta Valiño, Pedro (2022-04-22) -
Model and management indicators in industrial omnichannel (B2B)
Alonso García, Francisco Javier (2022) -
Omnichannel Management in a B2B context: concept, research agenda and bibliometric review
Alonso García, Francisco Javier; Pablo Martí, Federico; Núñez Barriopedro, Estela (2021-03)