Model and management indicators in industrial omnichannel (B2B)
Authors
Alonso García, Francisco JavierDate
2022Affiliation
Universidad de Alcalá. Departamento de Economía y Dirección de Empresas; Universidad de Alcalá. Programa de Doctorado en Economía y Gestión EmpresarialKeywords
Gestión omnicanal
Transformación digital
Canales digitales
Document type
info:eu-repo/semantics/doctoralThesis
Version
info:eu-repo/semantics/acceptedVersion
Rights
Attribution-NonCommercial-NoDerivatives 4.0 Internacional
Access rights
info:eu-repo/semantics/openAccess
Abstract
The COVID-19 pandemic has driven increases in the provision of services through digital channels, even by more traditional companies. An Omnichannel model of service provision poses new management challenges for companies. This research reviews the literature on Omnichannel Management by companies whose clients are other companies (B2B) and classifies the different areas of research to date. The principal finding is that, despite considerable academic interest in Omnichannel management, there have been few studies of Omnichannel in the B2B field. This emphasizes a significant research gap to address. We have also outlined the Research Agenda to highlight future lines of research.
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Thesis Francisco Javier Alonso ... | 8.276Mb |
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Thesis Francisco Javier Alonso ... | 8.276Mb |
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- Tesis Doctorales UAH [1936]