A Marvel Revolution: An Exploration of Revolutionary Change in American Popular Media
Authors
Sánchez Pacios, CristinaDirector
Juárez Hervás, María LuisaDate
2023-06Affiliation
Universidad de AlcaláBibliographic citation
Sánchez Pacios, Cristina. A Marvel Revolution: An Exploration of Revolutionary Change in American Popular Media. Trabajo Fin de Máter. Universidad de Alcalá, 2023
Keywords
Marvel Cinematic Universe
Superheroes
Social activism
Cultural analysis
Neoliberalism
Document type
info:eu-repo/semantics/article
Rights
Attribution-NonCommercial-NoDerivatives 4.0 Internacional
Access rights
info:eu-repo/semantics/openAccess
Abstract
This essay aims to explore representations of revolutionary action and social activism in
American popular culture through a comprehensive analysis of some of the plots and characters
in the Marvel Cinematic Universe, a superhero movie franchise that tries to foreground
diversity, and the inclusion of traditionally disenfranchised social groups in its narratives. The
paper will examine how the MCU appeals to subversive movements that challenge established
notions of political and social categories as a marketing strategy. This will be achieved a
through a double analysis, first, a diegetic exploration of the characters and plots of the MCU as
a whole, with a special emphasis on supervillain’s ideologies and their motives, given that many
instances of systemic critique are provided solely by these villains; and second, a two-fold,
non-diegetic examination of the MCU as a cultural product that both appropriates the imagery
and discourse of activist movements for profit maximization, and perpetuates and reinforces
American hegemonic ideals
Files in this item
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TFM_Sanchez_Pacios_2023.pdf | 1.312Mb |
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TFM_Sanchez_Pacios_2023.pdf | 1.312Mb |
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