Browsing ECODIR - Artículos by Author "García Henche, Blanca Rosa"
Now showing items 1-4 of 4
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Incorporation of the emotional indicators of the patient journey into healthcare organization management
Rodríguez Fuertes, Alfredo; Reinares Lara, Pedro; García Henche, Blanca Rosa (2023-02-01) -
The Purchase Intention of Fashion Brand Retailers. A Journey through Consumer Engagement and Happiness
García Henche, Blanca Rosa; Gutiérrez Rodríguez, Pablo; Ravina Ripoll, Rafael; Cuesta Valiño, Pedro (2023-11-10) -
Strategic orientation towards digitization to improve retailer loyalty in an omnichannel context
Cuesta Valiño, Pedro; Gutiérrez Rodríguez, Pablo; Núñez Barriopedro, Estela; García Henche, Blanca Rosa (2023) -
Word of mouth and digitalization in small retailers: Tradition, authenticity, and change
García Henche, Blanca Rosa; Cuesta Valiño, Pedro; Gutiérrez Rodríguez, Pablo (2022-11-01)