Rural Tourism and the Sustainable Development Goals. A Study of the Variables That Most Infuence the Behavior of the Tourist
Autores
López Sanz, José María; Penelas Leguía, Azucena; Gutiérrez Rodríguez, Pablo; Cuesta Valiño, PedroIdentificadores
Enlace permanente (URI): http://hdl.handle.net/10017/50790Datos relacionados: https://doi.org/10.21950/V3GEWB
DOI: 10.3389/fpsyg.2021.722973
ISSN: 1664-1078
Fecha de publicación
2021-12-23Filiación
Economía y Dirección de EmpresasCita bibliográfica
Frontiers in Psychology, 2021, v. 12, n. 722973, p. 1-14
Descripción
Tourism is an activity that contributes directly and indirectly to the development of rural areas. But this development needs to be sustainable. To do this, appropriate policies that positively influence these areas from an economic, social and cultural point of view must
be implemented. All this in accordance with the Sustainable Development Goals. This
study will analyze the contribution of rural tourism to develop and implement policies to
promote sustainable tourism that creates jobs and promotes local culture and products.
The variables that most influence the tourist behavior, motivation, the destination image,
and the satisfaction obtained by the tourist will be analyzed. After an exhaustive review of
the literature, an empirical investigation was carried out with 1,658 valid surveys among
rural tourists in Soria, a Spanish province with one of the highest levels of depopulation.
A structural equation model was drawn up to discover the relationships between the
variables. The results demonstrated the importance of the motivation in the formation
of the destination image, as well as satisfaction with the trip. In the same way, we will
verify which component of the image of the destination (affective or cognitive) has the
most influence on their formation, and how the image of the destination, like motivation,
influences tourist satisfaction. The proposed model could be used in many studies that
analyze the different variables that influence consumer behavior since its reliability and
predictive capacity have been proven. The results of the study can also be used by
the authorities to design or modify the most appropriate strategies that influence rural
tourism, specially promoting the destination image as a variable that positively influences
tourist satisfaction.
Tipo de documento
info:eu-repo/semantics/article
Versión
info:eu-repo/semantics/publishedVersion
Derechos
© the authors
Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0)
Derechos de acceso
info:eu-repo/semantics/openAccess
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Colecciones
- ECODIR - Artículos [94]