Omnichannel Management in a B2B context: concept, research agenda and bibliometric review
Identificadores
Enlace permanente (URI): http://hdl.handle.net/10017/46607DOI: doi.org/10.24867/IJIEM-2021-1-275
ISSN: 2683-345X
Fecha de publicación
2021-03Cita bibliográfica
International Journal of Industrial Engineering and Management, 2021, v. 12, n. 1, p. 1-12
Palabras clave
Omnichannel Management
B2B
Digital Transformation
Literature review
Bibliometric methods
Research Agenda
Tipo de documento
info:eu-repo/semantics/article
Versión
info:eu-repo/semantics/publishedVersion
Derechos de acceso
info:eu-repo/semantics/openAccess
Resumen
The COVID-19 pandemic has driven increases in the provision of services through digitalchannels, even by more traditional companies. An Omnichannel model of service provisionposes new management challenges for companies. This research reviews the literature onOmnichannel Management by companies whose clients are other companies (B2B) andclassifies the different areas of research to date. The principal finding is that, despite considerable academic interest in Omnichannel management, there have been few studies of Omnichannel in the B2B field. This emphasizes a significant research gap to address. We have also outlined the Research Agenda to highlight future lines of research.
Ficheros en el ítem
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omnichannel_nunez_IJIEM_2021.pdf | 362.6Kb |
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omnichannel_nunez_IJIEM_2021.pdf | 362.6Kb |
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Colecciones
- ECODIR - Artículos [91]