A compelling need to evaluate: social networks as tools for the expression of affect, judgement and appreciation
Identifiers
Permanent link (URI): http://hdl.handle.net/10017/30368DOI: 10.1515/9781614513735.459
ISBN: 978-1-61451-511-1
Publisher
De Gruyter Mouton
Date
2013-01-01Funders
Project 'Funciones Discursivas: La Evaluación en Distintos Tipos Textuales" (FUNDETT), FFI2009-07308, sponsored by the Spanish Ministery of Science and Innovation
Bibliographic citation
Kecsckes, Istvan, and Jesús Romero Trillo (eds.). Research trends in intercultural pragmatics. Berlin: De Gruyter Mouton, 2013, p. 459-478
Keywords
Evaluative language
Appraisal
Internet-mediated discourse
Face
Genre
Relational work
Project
FFI2009-7308 (Ministerio de Ciencia e Innovación)
Document type
info:eu-repo/semantics/bookPart
Version
info:eu-repo/semantics/acceptedVersion
Rights
Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0)
(c) De Gruyter, 2013
Access rights
info:eu-repo/semantics/openAccess
Abstract
This chapter explores discourse on social networking sites (henceforth SNSs) and the important role played by the expression of evaluation in this genre. I will approach analysis of the data from Systemic
Functional Linguistics (SFL), (Halliday, 2004 [1994, 1985]), applying appraisal theory to the study of evaluation (Hunston and Thompson 2000, Martin 2000, Martin and White 2005). Evaluation will be used here as "the broad cover term for the expression of the speaker or writer's attitude or stance
towards, viewpoint on, or feelings about the entities or propositions that he or she is talking about" (Thompson and Hunston 2000: 5). The concept of face (Brown and Levinson 2006 [1987/1978], Goffman 1967 [1955], 1969) will be invoked in an attempt to contribute to a better understanding of relational work on SNSs. Description will be limited to the personal use of Facebook (FB) among friends in an attempt to identify the features of the site that seem responsible for the frequent expression of evaluation. The corpus for the study consists of a random sample of 400 messages exchanged by friends in the United Kingdom and the United States. The methodology for their analysis borrows techniques from Corpus Linguistics (CL) concerning the mark-up of data with
categories that enable their automatic retrieval (as illustrated in Santamaría-García 2005, 2011). The results of this study show that SNSs seem to stimulate the expression of evaluation, thus contributing to relational work through the negotiation of individuals" faces. I illustrate how evaluation is used for relational work with the analysis of several extracts from the corpus.
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