%0 Journal Article 
%A Marchi, Regina M.
%T U.S. day of the dead : fusing Spanish, indigeous and U.S. cultures to communicate new messages
%D 2011
%U http://hdl.handle.net/10017/11087
%X The largest Hispanic celebration in the U.S., el Día de los Muertos, has both Spanish and Indigenous American roots. Largely unknown in the US prior to the 1970s, it was adopted by Mexican American artists as an emblematic symbol of the Chicano Movement. It is now part of the educational curricula of many U.S. schools and universities and is one of the most popular annual exhibits in art galleries and museums.
Receiving prominent media coverage because of its colorful rituals, the celebration in its new socio-political context honors the growing demographic of Latinos in the U.S. and encourages moral reflection on issues of political importance. Many Day of the
Dead activities honor popular Latino icons (i.e. artist Frida Kahlo, labor union organizer César Chávez, salsa star Celia Cruz) and a significant number draw attention to sociopolitical causes of death affecting the Latino community (i.e. gang violence, war, labor exploitation). Through public altars, art installations, street processions and vigils commemorating the dead, participants contest the privatization of sadness and frustration experienced by sectors of U.S. society disproportionately affected by an unnecessary loss of life. At the same time, the celebration is a unique medium for teaching about Latino identities and histories. Based on ethnographic observation of
more than 100 Day of the Dead events in the United States over a 10 year period, as well as interviews with 78 Chicano artists and other participants, this paper will discuss the emergence of the celebration in the US and the changes in meaning that have
occurred as the festivities have migrated to new geographical and socio-political contexts.

%K Day of the Dead
%K Chicano movement
%K Chicano art
%K Arte chicano
%K Latinos in the United States
%K Culture and politics
%K Altar-making
%K Ofrendas
%K Invented traditions
%K Imagined communities
%K Cultural reappropriation
%K El día de los muertos
%K El movimiento chicano
%K Latinos en los EEUU
%K Cultura y política
%K Creación del altar
%K Ofrendas
%K Tradiciones inventadas
%K Comunidades imaginarias
%K Reapropiación cultural
%~ Biblioteca Universidad de Alcala