RT info:eu-repo/semantics/article T1 Omnichannel Management in a B2B context: concept, research agenda and bibliometric review A1 Alonso García, Francisco Javier A1 Pablo Martí, Federico A1 Núñez Barriopedro, Estela K1 Omnichannel Management K1 B2B K1 Digital Transformation K1 Literature review K1 Bibliometric methods K1 Research Agenda K1 Economics K1 Economía AB The COVID-19 pandemic has driven increases in the provision of services through digitalchannels, even by more traditional companies. An Omnichannel model of service provisionposes new management challenges for companies. This research reviews the literature onOmnichannel Management by companies whose clients are other companies (B2B) andclassifies the different areas of research to date. The principal finding is that, despite considerable academic interest in Omnichannel management, there have been few studies of Omnichannel in the B2B field. This emphasizes a significant research gap to address. We have also outlined the Research Agenda to highlight future lines of research. SN 2683-345X YR 2021 FD 2021-03 LK http://hdl.handle.net/10017/46607 UL http://hdl.handle.net/10017/46607 LA eng DS MINDS@UW RD 28-mar-2024