RT info:eu-repo/semantics/article T1 Exploring the use of artificial intelligence in price maximisation in the tourism sector: its application in the case of Airbnb in the Valencian Community T2 Explorando el uso de la inteligencia artificial en la maximización de precios para el sector turístico: su aplicación en el caso de Airbnb en la Comunidad Valenciana A1 Moreno Izquierdo, Luis A1 Egorova, Galina A1 Peretó Rovira, Alexandre A1 Más Ferrando, Adrián K1 Machine learning K1 Airbnb K1 Tourism K1 Hedonic prices K1 Aprendizaje automático K1 Turismo K1 Precios hedónicos K1 Región valenciana K1 Valencian region K1 Economía K1 Economics K1 Geografía K1 Geography K1 Sociología K1 Sociology AB The use of machine learning is becoming more and more frequent in companies’ search for competitiveness. Literature on the subject show us how in many cases artificial intelligence can help companies to improve their knowledge about users, optimize prices or guide buyers in their choices.To confirm that the application of artificial intelligence models allows companies to obtain specifically better price optimisation procedures than with other traditional models, we have studied more than 10,000 Airbnb properties in the three main cities in the Valencian Community (Valencia, Alicante and Castellón), noting that the estimation process using neural networks offers significantly more satisfactory results than the use of hedonic models. PB Asociación Española de Ciencia Regional (AECR) SN 2340-2717 YR 2018 FD 2018 LK http://hdl.handle.net/10017/37170 UL http://hdl.handle.net/10017/37170 LA eng DS MINDS@UW RD 24-abr-2024