RT info:eu-repo/semantics/article T1 Persuasive rhetoric in Barack Obama’s immigration speech: pre- and post-electoral strategies A1 López Cirugeda, Isabel A1 Sánchez Ruiz, Raquel K1 Latino power K1 Barack Obama K1 Immigration policies K1 Persuasive language K1 Presidential rhetoric K1 Discourse analysis K1 Hispanic role in politics K1 Conceptual metaphors K1 Figurative language K1 2012 United States presidential election K1 2013 Comprehensive Immigration Reform Act K1 Poder latino K1 Políticas de inmigración K1 Lenguaje persuasivo K1 Retórica presidencial K1 Análisis del discurso K1 Papel político de los hispanos K1 Metáforas conceptuales K1 Lenguaje figurado K1 Elecciones presidenciales norteamericanas de 2012 K1 Ley de la reforma integral de la inmigración de 2013 K1 Arte K1 Art K1 Historia K1 History K1 Literatura K1 Literature K1 Sociología K1 Sociology AB The emerging power of the Latino community has become a recurring reflection for most analyses of the United States of America over the last two decades. However, their presence on the media usually focuses on two factors: the increasing immigration of undocumented workers, mostly from Mexico, and their decisive condition as voters due to their presence in the so-called “swing” States, which provides specific power to the Hispanic population to choose the President, especially when they are as disputed as the 2012 general elections. Barack Obama, whose presidential rhetoric has been extensively studied, decided to change his immigration policies during his campaign and to adapt his speech accordingly. It is our aim to study his rhetoric and figurative language as a means of electoral persuasion by analyzing two of his most representative speeches specifically addressed to a Latino audience: “Remarks by the President at the National Association of Latino Elected and Appointed Officials Annual Conference” (2012) and “Remarks by the President on Comprehensive Immigration Reform” (2013) under those theoretical approaches of the Political Discourse Analysis, the Critical Discourse Analysis and the Corpus Approach to Critical Metaphor Analysis, at the same time based on the Conceptual Metaphor Theory, so as to perceive how the presidential speech deals with the Hispanic community.The findings analyze the frequent appeals to movement, justice and personal and local references in the form of acknowledgement together with a predominant use of conceptual metaphors on the American dream. His metaphors prove this concept is conceived by him as a path forward to citizenship, and his use of them, so common in Obama’s discourse, makes him devote once again his addresses to Latinos to the uniqueness of the United States, provided by the mosaic of cultural juxtaposition. PB Instituto Franklin de Investigación en Estudios Norteamericanos. Universidad de Alcalá de Henares SN 1889-5611 YR 2013 FD 2013 LK http://hdl.handle.net/10017/19993 UL http://hdl.handle.net/10017/19993 LA spa DS MINDS@UW RD 30-nov-2023