Model based on Service Quality, Satisfaction and Trust, the Antecedents of Federated Athletes' Happiness and Loyalty
Authors
Cuesta Valiño, Pedro; Loranca Valle, María Cristina; Núñez Barriopedro, Estela; Penelas Leguía, AzucenaIdentifiers
Permanent link (URI): http://hdl.handle.net/10017/59494DOI: 10.1108/JMD-02-2023-0056
ISSN: 0262-1711
Date
2023Bibliographic citation
Journal of Management Development, 2023, v.42 , n.6 , p. 501-513
Keywords
Happiness
Satisfaction
Trust
Service quality
Sport management
Loyalty
Karate
PLS
SEM
Document type
info:eu-repo/semantics/article
Version
info:eu-repo/semantics/publishedVersion
Rights
© Emerald Publishing Limited
Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0)
Access rights
info:eu-repo/semantics/openAccess
Abstract
Purpose: The main aim of this work is to design a model in which service quality receives satisfaction and trust and they have influence on happiness and loyalty. Design/methodology/approach: A SEM-PLS model is designed to explain the happiness of athletes. This is tested through a survey of Spanish karate federates. The sample proposes 693 responses are collected.
Findings: The results indicate that service quality has a strong positive influence on satisfaction and trust, and it has an indirect influence on happiness and loyalty of the Spanish karate federates. Research limitations/implications: This article contributes to the literature increasing the knowledge of the variables that have positive influence, as antecedents of happiness and loyalty in karate federations.
Practical implications: The results of this study can help the decision-making of the governing boards of sports federations so they will be more aware of the strategies that promote the happiness and loyalty of the athlete. Originality/value: One of the original contributions of this work is that the model shows the loyalty, happiness, trust and satisfaction as a result of quality services.
Files in this item
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model_cuesta_JMD_2023.pdf | 1.129Mb |
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model_cuesta_JMD_2023.pdf | 1.129Mb |
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