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dc.contributor.authorWuebben , Daniel
dc.contributor.authorPeters, Jens 
dc.date.accessioned2023-02-27T10:11:31Z
dc.date.available2023-02-27T10:11:31Z
dc.date.issued2022-01-14
dc.identifier.bibliographicCitationEnergies, 2022, v. 15, n. 2en
dc.identifier.issn1996-1073
dc.identifier.urihttp://hdl.handle.net/10017/55930
dc.description.abstractClearly and accurately communicating the economic, environmental, and social benefits of solar PV prosumerism poses significant challenges. Previous research shows that government policies and public engagement campaigns can positively impact solar prosumerism; however, little is known about the quality and accuracy of information exchanged between rooftop solar installers and potential prosumers. This study addresses part of this gap with a mixed methods approach. First, a multimodal discourse analysis of installation proposals from seven home solar installers in Madrid shows accurate and reasonable financial benefits alongside incongruent social and environmental benefits. Second, the calculated efficiency of the seven proposed solar installations is compared with the efficiency of four different PVSC solar arrays using actual load and generation profiles. The results show that (i) the high variability of actual household demand on the minute-by- minute level significantly decreases self-consumption rate and profitability in comparison with the rates estimated using hourly or monthly, and (ii) the grouping of households into solar communities should significantly increase self-consumption and profitability. Therefore, using minute by minute time series in home solar estimations would reveal an added value and social benefit that is commonly overlooked. We conclude with recommendations for future research and multimodal communication campaigns that balance benefits of individual prosumerism and community solar.en
dc.format.mimetypeapplication/pdfen
dc.language.isoengen
dc.rightsCC BY 4.0
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0)en
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/en
dc.subjectPhotovoltaicsen
dc.subjectProsumerismen
dc.subjectSelf-consumptionen
dc.subjectEconomic assessmenten
dc.subjectMarketingen
dc.subjectTime seriesen
dc.subjectMultimodal discourse analysisen
dc.titleCommunicating the Values and Benefits of Home Solar Prosumerismen
dc.typeinfo:eu-repo/semantics/articleen
dc.subject.ecienciaEconomíaes_ES
dc.subject.ecienciaEconomicsen
dc.contributor.affiliationUniversidad de Alcalá. Departamento de Economíaes_ES
dc.date.updated2023-02-27T10:09:21Z
dc.type.versioninfo:eu-repo/semantics/publishedVersionen
dc.identifier.doi10.3390/en15020596
dc.rights.accessRightsinfo:eu-repo/semantics/openAccessen
dc.identifier.uxxiAR/0000042568
dc.identifier.publicationtitleEnergiesen
dc.identifier.publicationvolume15
dc.identifier.publicationissue2


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