Happy and ethical consumption in a globalized world.

Abstract

The process of globalization has resulted in the increase i the interconnection of economic, technological and social process worldwide, and that is has resulted in several changes in the psychological and social processes and therefore, in charges in the consumer behavior. So, the main aim of this work is showing the relationship between households and differente aspects of their daily lives are related to environment. According to the results the income level hasta a bis influence on how people behave in terms of their purchasing decisins affecting the envinment. The gender gap is not very relevant and it does not find differences in terms of age. Although awareness about these aspects, since it means guaranteering the well-being for future generations.