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Happiness management: a culture to explore from brand orientation as a sign of responsible and sustainable production.

dc.contributor.authorRavina Ripoll, Rafael
dc.contributor.authorNúñez Barriopedro, Estela 
dc.contributor.authorAlmorza Gomar, David
dc.contributor.authorTobar Pesantez, Luis Bayardo
dc.date.accessioned2022-02-08T17:06:02Z
dc.date.available2022-02-08T17:06:02Z
dc.date.issued2021-08-06
dc.identifier.bibliographicCitationFrontiers in Psychology, 2021, v. 12, p. 1-13en
dc.identifier.issn1664-1078
dc.identifier.urihttp://hdl.handle.net/10017/50642en
dc.descriptionThe overarching call to action represented by the sustainable development goals (SDGs) calls for new sustainable production and management models. Likewise, in periods of crisis, such as the current COVID-19 pandemic, companies are forced to develop competitive and sustainable development strategies to increase their brand value and achieve a good market position. Therefore, this work's main objective is to design a structural equation modelling (SEM) to analyse the main critical dimensions of brand orientation to influence happiness in responsible and sustainable entities. For this purpose, a descriptive cross-sectional study was carried out based on primary data from a survey of a representative sample of 216 managers of small- and medium-sized enterprises in Andalusia (Spain) in the construction, industry and services sectors. The model results reveal significant dimensions of brand orientation and positively direct influence on happiness management. One of the significant managerial implications of this work is that the model allows for more responsible and sustainable management of entities by considering brand orientation about happiness.en
dc.format.mimetypeapplication/pdfen
dc.language.isoengen
dc.rights© the authorsen
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0)en
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/en
dc.subjectHappiness managementen
dc.subjectBrand orientationen
dc.subjectResponsibleen
dc.subjectSustainable productionen
dc.subjectSEMen
dc.subjectValuesen
dc.subjectNormsen
dc.subjectBehavioursen
dc.titleHappiness management: a culture to explore from brand orientation as a sign of responsible and sustainable production.en
dc.typeinfo:eu-repo/semantics/articleen
dc.subject.ecienciaEconomíaen
dc.subject.ecienciaEconomicsen
dc.contributor.affiliationEconomía y Dirección de Empresases_ES
dc.date.updated2022-02-08T16:59:02Z
dc.type.versioninfo:eu-repo/semantics/publishedVersionen
dc.identifier.doi10.3389/fpsyg.2021.727845en
dc.rights.accessRightsinfo:eu-repo/semantics/openAccessen
dc.identifier.uxxiAR/0000039718en
dc.identifier.publicationtitleFrontiers in Psychologyen
dc.identifier.publicationvolume12
dc.identifier.publicationlastpage13
dc.identifier.publicationfirstpage1


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