Del sueño a la pesadilla : la imagen de fin de siglo

Abstract

Images are flooding our lifes, driving our behavior, substituting our dreams. The new electronic fantasies are made in America and exported to the rest of the world: from the role of the family to that of the woman, from sexual relationships to violent acts, everything finds its reflection in film and television. But what was first. reality or show? Who establishes the rules and who is responsible of what we watch? Audiovisual culture is the main vehicle of communication and transmission and it is not receiving enough attention from scholars and education. The media absorve the functions of art, religion and ideologies to give back a turmoil of segmented icons that everyone tries to interpret individually with very little help.