The firm in society : keys to business success = La empresa en la sociedad : clave del éxito empresarial

Abstract

The interrelationship between businesses and society is of increasing importance. From the year 2005 onwards, there has been an important change in direction in all of Central European thinking and in the busíness world resulting in the fact that the greatest demands made of a business is that its main aim is to respond to its society¿s needs for both goods and services and thence to obtain the results corresponding to this process. That a business succeeds or fails will depend upon its interpretation of society and upon its societal orientation or, as is mentíoned, the fact that a business, or a businessperson will become a type of civil servant due to their lack of involvement in society.