The firm in society : keys to business success = La empresa en la sociedad : clave del éxito empresarial
Authors
García Echevarría, SantiagoPublisher
Instituto de Dirección y Organización de Empresas, Universidad de Alcalá
Date
2008-03Bibliographic citation
Documentos de trabajo, IDOE-Instituto de Dirección y Organización de Empresas, Universidad de Alcalá, Nº 316, 2008. ISBN: 9788481871203
Keywords
Responsabilidad social de la empresa
Description / Notes
Text corresponding to the conference given by Prof. Dr. Santiago García Echevarría on the ocasion of the International Week- ICES: The European Gateway to the World "a celebration of 10 years of the HERMES Network" from 19th.-23rd november 2007 at the European Parliamment (Strasbourg). Texto en inglés, abstract en inglés y español.
Document type
info:eu-repo/semantics/workingPaper
Access rights
info:eu-repo/semantics/openAccess
Abstract
The interrelationship between businesses and society is of increasing importance.
From the year 2005 onwards, there has been an important change in direction in all of Central European thinking and in the busíness world resulting in the fact that the greatest demands made of a business is that its main aim is to respond to its society¿s needs for both goods and services and thence to obtain the results corresponding to this process. That a business succeeds or fails will depend upon its interpretation of society and upon its societal orientation or, as is mentíoned,
the fact that a business, or a businessperson will become a type of civil servant due to their lack of involvement in society.
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5904864065.pdf | 1.563Mb |
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