Towards a happy, creative and social higher education institution: the case of non-profit marketing and business creation subjects at the University of Cádiz
Authors
Ravina Ripoll, Rafael; Núñez Barriopedro, Estela; Galiano Coronil, Araceli; Tobar Pesantez, Luis BayardoDate
2019Bibliographic citation
Journal of Entrepreneurship Education, 2019, v. 22, n. 1, p. 1-8
Keywords
Historical debate
Happiness
Teaching innovation strategy
Collaborative learning
Document type
info:eu-repo/semantics/article
Version
info:eu-repo/semantics/publishedVersion
Rights
© 2002-2019 Allied Business Academies
Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0)
Access rights
info:eu-repo/semantics/openAccess
Abstract
One of the social responsibilities university professors of a Marketing class should have is to provide their students basic knowledge about the history of companies, marketing, etc. Therefore, some professors from the University of Cádiz who taught Non-Profit Marketing and Business Creation during the first semester of the 2017 academic period created a collaborative teaching approach based on historical debates related to these two classes. The election of this pedagogical tool is justified since it is widely used by prestigious universities such as Oxford and Harvard to promote happiness and creativity in students by developing reflective thought, oratory, teamwork, emotional intelligence and Aristotelian dialogue. The obtained results are expected to encourage the implementation of historical debates in other Spanish faculties.
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Towards_Nuñez_JEE_2019.pdf | 451.3Kb |
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Towards_Nuñez_JEE_2019.pdf | 451.3Kb |
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