"La familia Telerín": connecting learning through transmedia

Abstract

Nowadays, transmedia storytelling has shaped new ways to producechildren's content, in which the audience has an increasingly active role (Livingstoneand Bovill 2013; Cortesi et al. 2015). The fruition of storytelling content through digital media allows to connect it with personal interests and school activitiesas well as to enhance the link between adults and children (Ito et al. 2013; Jenkins,Īto, and boyd 2015). The main goal of this paper is to analyze the new transmedia release of one the most successful and recognized TV cartoons all over Spain and Latin America: La familia Telerín. Specifically, we want to discover how the cartoon was re-valued by the production company Anima Kitchen, and understand the role that transmedia storytelling played out in this regard. Adopting a digital anthropology approach (Horst and Miller 2012), our findings come from big data, a focus group and through a virtual ethnography. The findings provide us with aclear understanding about how transmedia storytelling supports social values, media skills and learning activities into the everyday life of children.