Innovación en marketing para adaptarnos a un entorno más globalizado
Identifiers
Permanent link (URI): http://hdl.handle.net/10017/33719DOI: 10.21125/iceri.2016
ISBN: 978-84-617-5895-1
Date
2016-11-14Bibliographic citation
Núñez Barriopedro, Estela; Cuesta Valiño, Pedro; Penelas Leguía, Azucena: "Innovación en marketing para adaptarnos a un entorno más globalizado". ICERI 2016 Proceeding (ISBN: 978-84-617-5895-1 ) 2016. p. 6537 - 6546
Keywords
Digital resources
Competence
Innovation strategy
Collaborative teamwork
Active participation
Business management simulators
Document type
info:eu-repo/semantics/conferenceObject
Version
info:eu-repo/semantics/publishedVersion
Rights
Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0)
Access rights
info:eu-repo/semantics/openAccess
Abstract
We are immersed in an increasingly dynamic and globalized environment. The implementation of the
EHEA in Spanish universities involves a process of change from the previous model, making it
necessary to incorporate a system for teaching innovation according to the proposed reform. The
university system should be adequate to this environment. The main aim of this project is to analyze
how technological innovation contributes to improving teaching quality in the area of Marketing and
Market Research at the University of Alcalá. To do this, several educational innovations have been
designed and implemented. Specifically, students have been organized into teams and with the
guidance of the teacher, with the use of the virtual platform, question sheets, synthesis sheets, the
creation of virtual resources, making a creative dynamic environment and incorporating English into
business management simulators. The results show a positive perception in relation to resources,
faculty and the general motivation to the teaching-learning process.
Files in this item
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innovacion_nuñez_ICERI_2016.pdf | 222.2Kb |
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innovacion_nuñez_ICERI_2016.pdf | 222.2Kb |
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