Browsing ECODIR - Artículos by Author "Cuesta Valiño, Pedro"
Now showing items 1-18 of 18
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Digitalization in B2B Marketing. Omnichannel Management from a PLS-SEM approach.
Alonso García, Francisco Javier; Pablo Martí, Federico; Núñez Barriopedro, Estela; Cuesta Valiño, Pedro (2022-04-22) -
Gestión de calidad como estrategia clave de la felicidad en el deporte federado
Núñez Barriopedro, Estela; Cuesta Valiño, Pedro; Loranca Valle, María Cristina (2019-10-01) -
How does happiness influence the loyalty of karate athletes? A model of structural equations from the constructs: Consumer Satisfaction, Engagement, and Meaningful.
Núñez Barriopedro, Estela; Cuesta Valiño, Pedro; Gutiérrez Rodríguez, Pablo; Ravina Ripoll, Rafael (2021-04-07) -
The impact of corporate social responsibility on customer loyalty in hospitality business
Cuesta Valiño, Pedro; Kazakov, Sergey; Penelas Leguía, Azucena; Gutiérrez Rodríguez, Pablo (2023-08-16) -
The impact of corporate social responsibility on customer loyalty in hypermarkets: A new socially responsible strategy
Cuesta Valiño, Pedro; Gutiérrez Rodríguez, Pablo; Núñez Barriopedro, Estela (2019-01-18) -
Management of loyalty and its main antecedents in sport organizations: A systematic analysis review.
Loranca Valle, María Cristina; Cuesta Valiño, Pedro; Núñez Barriopedro, Estela; Gutiérrez Rodríguez, Pablo (2021-11-25) -
Model based on Service Quality, Satisfaction and Trust, the Antecedents of Federated Athletes' Happiness and Loyalty
Cuesta Valiño, Pedro; Loranca Valle, María Cristina; Núñez Barriopedro, Estela; Penelas Leguía, Azucena (2023) -
Perception of Advertisements for Healthy Food on Social Media: Effect of Attitude on Consumers' Response
Núñez Barriopedro, Estela; Cuesta Valiño, Pedro; Gutiérrez Rodríguez, Pablo (2020-09-04) -
The Purchase Intention of Fashion Brand Retailers. A Journey through Consumer Engagement and Happiness
García Henche, Blanca Rosa; Gutiérrez Rodríguez, Pablo; Ravina Ripoll, Rafael; Cuesta Valiño, Pedro (2023-11-10) -
The role of consumer happiness in brand loyalty: a model of the satisfaction and brand image in fashion.
Cuesta Valiño, Pedro; Gutiérrez Rodríguez, Pablo; Núñez Barriopedro, Estela (2022-05-06) -
The role of perceived usefulness and annoyance on programmatic advertising: moderating effect of Internet user privacy and cookies
Núñez Barriopedro, Estela; Cuesta Valiño, Pedro; Mansori Amar, Sara (2022-06-30) -
Rural Tourism and the Sustainable Development Goals. A Study of the Variables That Most Infuence the Behavior of the Tourist
López Sanz, José María; Penelas Leguía, Azucena; Gutiérrez Rodríguez, Pablo; Cuesta Valiño, Pedro (2021-12-23) -
Strategic orientation towards digitization to improve retailer loyalty in an omnichannel context
Cuesta Valiño, Pedro; Gutiérrez Rodríguez, Pablo; Núñez Barriopedro, Estela; García Henche, Blanca Rosa (2023) -
Sustainable Development and Consumer Behavior in Rural Tourism¿The Importance of Image and Loyalty for Host Communities
López Sanz, José María; Penelas Leguía, Azucena; Gutiérrez Rodríguez, Pablo; Cuesta Valiño, Pedro (2021-04-23) -
Sustainable Development and Rural Tourism in Depopulated Areas
López Sanz, José María; Penelas Leguía, Azucena; Gutiérrez Rodríguez, Pablo; Cuesta Valiño, Pedro (2021-09-17) -
Sustainable, Smart and Muslim-Friendly Tourist Destinations
Cuesta Valiño, Pedro; Bolifa , Fadoua; Núñez Barriopedro, Estela (2020-02-27) -
The variables that explain loyalty in non-profit karate organisations.
Cuesta Valiño, Pedro; Núñez Barriopedro, Estela; Loranca Valle, María Cristina; Lima Rua, O (2022-09-16) -
Word of mouth and digitalization in small retailers: Tradition, authenticity, and change
García Henche, Blanca Rosa; Cuesta Valiño, Pedro; Gutiérrez Rodríguez, Pablo (2022-11-01)