Wanted: Re-discovering the roots of Business Administration

Abstract

Prof. Klaus Brockhoff‘s long, intense career in teaching, research and in the management of University Institutions have enabled him to pen this important reflection on the present-day configuration of studies into Business Economy and this latter’s impact upon management capacity. For many years a Professor in the University of Kiel, director of WHU (Otto Beisheim School of Management), one of Germany’s leading Institutions, created in cooperation with the business environment, and Vice President of its Board of Trustees, Klaus Brockhoff is in a position to analyse the dialogue taking place with regard to training and research within the business context. Given the present framework of hyperspecialisation, the challenge that he throws down is that of recovering the “basics” in training. This is a proposal which must be heard.