%0 Journal Article 
%A Sotelo Martín, María Elena
%T Escritura e imagen en la publicidad gráfica. Apuntes para el estudio de un lenguaje de la manipulación
%D 1997
%U http://hdl.handle.net/10017/7518
%X The main function of advertising is to try to convince us to buy certain products. It offers us pictures of perfect people in a perfect world with showy headlines to catch our attention. In these pages we try to show how the advertising agencies through the writing and the pictures try to manipulate our behaviour

%K Ciencias sociales
%K Social sciences
%K Biblioteconomía y documentación
%K Library science and documentation
%K Humanidades
%K Humanities
%K Historia
%K History
%~ Biblioteca Universidad de Alcala