Browsing by Author "Núñez Barriopedro, Estela"
Now showing items 21-36 of 36
-
Model based on Service Quality, Satisfaction and Trust, the Antecedents of Federated Athletes' Happiness and Loyalty
Cuesta Valiño, Pedro; Loranca Valle, María Cristina; Núñez Barriopedro, Estela; Penelas Leguía, Azucena (2023) -
New trends in marketing aimed at the Fourth Sector in the fashion industry.
Núñez Barriopedro, Estela; Llombart , Mª Dolores (2021) -
Omnichannel Management in a B2B context: concept, research agenda and bibliometric review
Alonso García, Francisco Javier; Pablo Martí, Federico; Núñez Barriopedro, Estela (2021-03) -
Omnichannel Management in B2B. Complexity-based model. Empirical evidence from a panel of experts based on Fuzzy Cognitive Maps
García Alonso, Javier; Pablo Martí, Federico; Núñez Barriopedro, Estela (2021-03-30) -
Perception of Advertisements for Healthy Food on Social Media: Effect of Attitude on Consumers' Response
Núñez Barriopedro, Estela; Cuesta Valiño, Pedro; Gutiérrez Rodríguez, Pablo (2020-09-04) -
Positioning analysis of Spanish politicians through their Twitter posts versus Spanish public opinion
Penelas Leguía, Azucena; Núñez Barriopedro, Estela; López Sanz, José María; Ravina Ripoll, Rafael (2023-06-08) -
Promoting Social Media Engagement Via Branded Content Communication: A Fashion Brands Study on Instagram
Castillo Abdul, Bárbara; Pérez Escoda, Ana; Núñez Barriopedro, Estela (2022-02) -
Public service management model as antecedent for citizen satisfaction and fiscal policy.
Núñez Barriopedro, Estela; Penelas Leguía, Azucena; López Sanz, José María; Loranca Valle, María Cristina (2023) -
¿Queremos modelos productivos sostenibles y ecoinnovadores en la era del siglo XXI?
Núñez Barriopedro, Estela; Ravina Ripoll, Rafael; Tobar Pesantez, Luis Bayardo; Almorza Gomar, David (2022-06-13) -
The role of consumer happiness in brand loyalty: a model of the satisfaction and brand image in fashion.
Cuesta Valiño, Pedro; Gutiérrez Rodríguez, Pablo; Núñez Barriopedro, Estela (2022-05-06) -
The role of perceived usefulness and annoyance on programmatic advertising: moderating effect of Internet user privacy and cookies
Núñez Barriopedro, Estela; Cuesta Valiño, Pedro; Mansori Amar, Sara (2022-06-30) -
Strategic orientation towards digitization to improve retailer loyalty in an omnichannel context
Cuesta Valiño, Pedro; Gutiérrez Rodríguez, Pablo; Núñez Barriopedro, Estela; García Henche, Blanca Rosa (2023) -
Sustainable, Smart and Muslim-Friendly Tourist Destinations
Cuesta Valiño, Pedro; Bolifa , Fadoua; Núñez Barriopedro, Estela (2020-02-27) -
Towards a happy, creative and social higher education institution: the case of non-profit marketing and business creation subjects at the University of Cádiz
Ravina Ripoll, Rafael; Núñez Barriopedro, Estela; Galiano Coronil, Araceli; Tobar Pesantez, Luis Bayardo (2019) -
The variables that explain loyalty in non-profit karate organisations.
Cuesta Valiño, Pedro; Núñez Barriopedro, Estela; Loranca Valle, María Cristina; Lima Rua, O (2022-09-16) -
Los videojuegos en la educación: beneficios y perjuicios
Núñez Barriopedro, Estela; Sanz Gómez, Yeray; Ravina Ripoll, Rafael (2020-04-01)