Browsing by Author "Tobar Pesantez, Luis Bayardo"
Now showing items 1-6 of 6
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Creativity: an intangible capital generating competitive quality in the Spanish advertising industry
Núñez Barriopedro, Estela; Ravina Ripoll, Rafael; Tobar Pesantez, Luis Bayardo (2019)
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The Effectiveness of Humor in Advertising: Analysis from an International Scope
Núñez Barriopedro, Estela -
Happiness management: a culture to explore from brand orientation as a sign of responsible and sustainable production.
Ravina Ripoll, Rafael; Núñez Barriopedro, Estela -
Happy and ethical consumption in a globalized world.
Núñez Barriopedro, Estela -
¿Queremos modelos productivos sostenibles y ecoinnovadores en la era del siglo XXI?
Núñez Barriopedro, Estela -
Towards a happy, creative and social higher education institution: the case of non-profit marketing and business creation subjects at the University of Cádiz
Ravina Ripoll, Rafael; Núñez Barriopedro, Estela
