Browsing by Author "Castillo Abdul, Bárbara"
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Influence and relationship between Branded Content and the social media consumer interactions of the luxury fashion brand Manolo Blahnik.
Castillo Abdul, Bárbara; Bonilla Del Río, Mónica; Núñez Barriopedro, Estela(2021-03-01)
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Promoting Social Media Engagement Via Branded Content Communication: A Fashion Brands Study on Instagram
Castillo Abdul, Bárbara; Pérez Escoda, Ana; Núñez Barriopedro, Estela
