Browsing by Author "Núñez Barriopedro, Estela"
Now showing items 1-20 of 32
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Análisis del valor de marca y del happiness management en el consumo de cerveza en entornos competitivos internacionales
Núñez Barriopedro, Estela; Loeches Sánchez-Heredero, Victor (2019)
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La creatividad como indicador de competitividad empresarial en el panorama publicitario mexicano
Núñez Barriopedro, Estela -
Creativity: an intangible capital generating competitive quality in the Spanish advertising industry
Núñez Barriopedro, Estela -
El desarrollo de la web 3.0 como innovación en la docencia de comercialización e investigación de mercados
Núñez Barriopedro, Estela -
Digitalization in B2B Marketing. Omnichannel Management from a PLS-SEM approach.
Alonso García, Francisco Javier; Pablo Martí, Federico -
The Effectiveness of Humor in Advertising: Analysis from an International Scope
Núñez Barriopedro, Estela -
Gestión de calidad como estrategia clave de la felicidad en el deporte federado
Núñez Barriopedro, Estela -
Happiness management: a culture to explore from brand orientation as a sign of responsible and sustainable production.
Ravina Ripoll, Rafael; Núñez Barriopedro, Estela -
Happiness perception in Spain, a SEM approach to evidence from the sociological research center
Núñez Barriopedro, Estela -
Happy and ethical consumption in a globalized world.
Núñez Barriopedro, Estela -
How does happiness influence the loyalty of karate athletes? A model of structural equations from the constructs: Consumer Satisfaction, Engagement, and Meaningful.
Núñez Barriopedro, Estela -
The impact of corporate social responsibility on customer loyalty in hypermarkets: A new socially responsible strategy
Cuesta Valiño, Pedro -
El impacto de la utilización de la modalidad B-Learning en la educación superior
Núñez Barriopedro, Estela -
Influence and relationship between Branded Content and the social media consumer interactions of the luxury fashion brand Manolo Blahnik.
Castillo Abdul, Bárbara; Bonilla Del Río, Mónica; Núñez Barriopedro, Estela -
Innovación en marketing para adaptarnos a un entorno más globalizado
Núñez Barriopedro, Estela -
Management of loyalty and its main antecedents in sport organizations: A systematic analysis review.
Loranca Valle, María Cristina -
Management of the loyalty of the federated karate athlete and its correlation with happiness.
Cuesta Valiño, Pedro -
New trends in marketing aimed at the Fourth Sector in the fashion industry.
Núñez Barriopedro, Estela -
Omnichannel Management in a B2B context: concept, research agenda and bibliometric review
Alonso García, Francisco Javier; Pablo Martí, Federico
