Browsing by Author "Núñez Barriopedro, Estela"
Now showing items 1-20 of 36
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Análisis del valor de marca y del happiness management en el consumo de cerveza en entornos competitivos internacionales
Núñez Barriopedro, Estela; Loeches Sánchez-Heredero, Victor (2019) -
Are chefs happiness providers? Exploring the impact of organisational support, intrapreneurship and interactional justice from the perspective of happiness management
Ravina Ripoll, Rafael; Balderas-Cejudo , Adela; Núñez Barriopedro, Estela; Galvan-Vela , Esthela (2023-10-05) -
La creatividad como indicador de competitividad empresarial en el panorama publicitario mexicano
Núñez Barriopedro, Estela; García-Martín, Jorge; Ravina Ripoll, Rafael (2018) -
Creativity: an intangible capital generating competitive quality in the Spanish advertising industry
Núñez Barriopedro, Estela; Ravina Ripoll, Rafael; Tobar Pesantez, Luis Bayardo (2019) -
El desarrollo de la web 3.0 como innovación en la docencia de comercialización e investigación de mercados
Núñez Barriopedro, Estela; Penelas Leguía, Azucena; Cuesta Valiño, Pedro (2014) -
Digitalization in B2B Marketing. Omnichannel Management from a PLS-SEM approach.
Alonso García, Francisco Javier; Pablo Martí, Federico; Núñez Barriopedro, Estela; Cuesta Valiño, Pedro (2022-04-22) -
The Effectiveness of Humor in Advertising: Analysis from an International Scope
Núñez Barriopedro, Estela; Goralczyk Klusek, Klaudia; Tobar Pesantez, Luis Bayardo (2019-08) -
Gestión de calidad como estrategia clave de la felicidad en el deporte federado
Núñez Barriopedro, Estela; Cuesta Valiño, Pedro; Loranca Valle, María Cristina (2019-10-01) -
Happiness management: a culture to explore from brand orientation as a sign of responsible and sustainable production.
Ravina Ripoll, Rafael; Núñez Barriopedro, Estela; Almorza Gomar, David; Tobar Pesantez, Luis Bayardo (2021-08-06) -
Happiness perception in Spain, a SEM approach to evidence from the sociological research center
Núñez Barriopedro, Estela; Ravina Ripoll, Rafael; Ahumada Tello, Eduardo (2019-12) -
Happy and ethical consumption in a globalized world.
Núñez Barriopedro, Estela; Martínez-Infante Salazar , Carolina; Tobar Pesantez, Luis Bayardo (2019) -
How does happiness influence the loyalty of karate athletes? A model of structural equations from the constructs: Consumer Satisfaction, Engagement, and Meaningful.
Núñez Barriopedro, Estela; Cuesta Valiño, Pedro; Gutiérrez Rodríguez, Pablo; Ravina Ripoll, Rafael (2021-04-07) -
The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers
Cuesta-Valiño. P.; Gutiérrez-Rodríguez, P.; García-Henche, B.; Núñez Barriopedro, Estela (2023-11-10) -
The impact of corporate social responsibility on customer loyalty in hypermarkets: A new socially responsible strategy
Cuesta Valiño, Pedro; Gutiérrez Rodríguez, Pablo; Núñez Barriopedro, Estela (2019-01-18) -
El impacto de la utilización de la modalidad B-Learning en la educación superior
Núñez Barriopedro, Estela; Monclúz , Ingrid Miguelina; Ravina Ripoll, Rafael (2019-12-01) -
Influence and relationship between Branded Content and the social media consumer interactions of the luxury fashion brand Manolo Blahnik.
Castillo Abdul, Bárbara; Bonilla Del Río, Mónica; Núñez Barriopedro, Estela (2021-03-01) -
Innovación en marketing para adaptarnos a un entorno más globalizado
Núñez Barriopedro, Estela; Cuesta Valiño, Pedro; Penelas Leguía, Azucena (2016-11-14) -
Management of loyalty and its main antecedents in sport organizations: A systematic analysis review.
Loranca Valle, María Cristina; Cuesta Valiño, Pedro; Núñez Barriopedro, Estela; Gutiérrez Rodríguez, Pablo (2021-11-25) -
Management of the loyalty of the federated karate athlete and its correlation with happiness.
Cuesta Valiño, Pedro; Loranca Valle, María Cristina; Núñez Barriopedro, Estela (2021) -
Model and management indicators in industrial omnichannel (B2B)
Alonso García, Francisco Javier (2022)